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As Matt Lancashire marks his 20th year with the Ray White Group, he is channelling that unmatched track record into a bold new direction: Ray White Collective Luxury, a boutique prestige division dedicated exclusively to properties valued at $4 million and above.

Matt’s path to becoming Brisbane's most decorated luxury agent was anything but conventional. After finishing an apprenticeship as an electrician and spending two years travelling the world, he joined

Ray White New Farm in 2006 under the mentorship of Haesley Cush, now his long-time friend and business partner.

His first sale took nine months to land, but the foundations he laid in those early years have underpinned a career that now generates more than $300 million in settled sales annually.

"Brisbane's luxury property market deserves specialist representation. By focusing exclusively on properties above $4 million, we can provide the bespoke campaigns, global buyer networks, and white-glove service that these exceptional homes require," Matt said.

The launch of Ray White Collective Luxury represents a strategic evolution, not a departure. Ray White Collective, the No.1 International Multi-Office Business in the Ray White Group, co-owned by Matt and Haesley, remains unchanged.

Matt Lancashire and Haesley Cush

The new luxury identity is built on top of that award-winning foundation, developed in close collaboration with the White family and Ray White's corporate office, to serve ultra-high-net-worth clients who expect a concierge-level experience from the very first conversation.

Matt held the Brisbane house price record with the sale of 101 Welsby Street, New Farm, for $20.5 million for a long time, and has broken that benchmark multiple times throughout his career. On a single day last year, Matt sold six luxury homes for a combined $71 million through his signature Collective Luxury Auction, a biannual event that has become the benchmark for prestige property sales in south east Queensland.

Brisbane has recorded its highest-ever number of $5 million-plus transactions, and Matt has captured a dominant share of that elite market. Three of his most recent $10 million-plus sales were to buyers under 40 years of age, a reflection of the city's rapidly evolving prestige demographic, from mining and agricultural wealth to a new generation of young entrepreneurs.

Ray White Collective Luxury is built around a service model specifically designed for properties that tell a unique story. Every campaign is tailored to a specific buyer profile, drawing on an exclusive database of pre-qualified high-net-worth buyers and an international network spanning the globe.

From initial consultation through to settlement, the team manages every detail - protecting privacy, maximising value and ensuring a seamless experience for both sellers and buyers.

"Governess" by Graya - listed by Matt Lancashire of Ray White Collective Luxury

Operated from New Farm, the inner-city suburb Matt calls home, where he lives with his wife Caitlyn and their four children, the agency brings genuine local knowledge together with the global reach of the Ray White network's more than 1,000 offices across 11 countries.

"Every property at this level tells a unique story and appeals to a specific buyer profile. Our role is to connect exceptional properties with the right buyers through strategic, high-impact campaigns,” Matt said.

Matt has been a proud member of the Ray White Group for more than 20 years, forging a close working relationship with the White family and Ray White's corporate leadership.

Ray White Collective has been named the No.1 Multi-Office Group by settled commission and Ray White New Farm has taken out the title of No.1 office in Queensland, achievements that reflect a culture Matt and Haesley describe as being built on positivity, collaboration, and relentless performance.

The 2024/2025 financial year saw Matt recognised as Chairman's Elite Business Leader across the Ray White Collective network, capping a year in which he settled $326 million in property sales. He has designed and built property himself, giving him a rare personal understanding of the cost, complexity and emotion behind every prestige campaign.

As Brisbane's prestige market continues to set new benchmarks, Ray White Collective Luxury positions Matt to do what he has always done, deliver results that others simply cannot.

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