Tough Times

The Ray White Group has been around a long time. My brothers and I grew up listening to my grandfather, father, uncle, and mother tell stories about the business. And as I find myself recounting those stories today, I realise that they all related to battles that were faced and the decisions that were made in difficult conditions. Stories of small but important steps taken in the tough times.

They are the stories of which my family is most proud. The stories that remain most vivid. Knowing that we can see through the tough times and come out the other side has given us the confidence and courage to push on further into an always uncertain future.

It’s currently awards season for Ray White. As we celebrate our annual nights around the country, we pay tribute to the hard work and achievements that our members have made, in some cases under really tough conditions. These nights give us a chance to formally recognise the enormous resilience of our members, the quality of their characters. Especially our business owners, who have over the past year faced many moments of truth. It’s often a lonely job and we admire them.

Industries like ours are being defined as being in the experience game. When all is said and done, when we've done everything we can to achieve the best results for our customers, how we are judged on that work depends on how customers feel about the experience they had with us. Of course, the price we help achieve is important, but it's only part of the experience.

Many companies struggle with this. They struggle to define the unique experience they will offer. Consultants are often engaged to come up with something that might be marketable.

When it comes to defining the experience we seek to deliver, we are so fortunate to be able to say that what we deliver is a family experience. An experience reflective of family values, one of pride, one of hard work and one of responsibility. One of open and honest communication that sometimes may be difficult but is always given with the best of intentions.

A family experience is our unique selling proposition - through the good and the bad, we know that it will hold us together and move us forward.

This family experience continues to develop. Despite the tough conditions across the past year, we are incredibly proud to say our market share has continued to grow and is now at an all-time high.

Dan White - Managing Director