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L-R: Kim Paxton, Samuel Fitzsimmons, Lisa Hyland, Dan White, Ben Faulks, Jake Battenally, Scott Jackson, Joshua Gutierrez, Zoe White
Ben Faulks, Chairman of Ray White Canberra, said: "This was a natural progression in our continuing march towards market leadership. Around Australia and New Zealand, Ray White is the luxury brand of choice, so it is a natural part of our evolution to bring that service offering to Canberra's core prestige markets."
Mr Faulks also noted the renewed momentum in the Canberra market, driven by recent interest rate cuts and changes to the First Home Buyer Grant. He anticipates these changes will soon benefit homeowners in the upper market, particularly in Canberra’s inner south.
Ray White aims to introduce fresh thinking, industry-leading technology, and a client-centric approach to what has traditionally been a very conventional market, often dominated by long-standing real estate operators.
Dan White, Managing Director of Ray White, said the group has been leading the luxury property market for decades in sales volume, in value and in results.
"We haven't always told that story as loudly as others but the luxury property segment is so important to our group,” he said.
“Luxury property isn't just a market segment for Ray White, it's a legacy of leadership and expertise that defines our group’s dominance in prestige real estate. Our prestige clients represent the pinnacle of the market where Ray White has quietly been the market leader, and now it's about celebrating and showcasing that leadership position more prominently.
“We have some of the best prestige agents in the country with us and I am no doubt the Manuka team will rise to the same high standard of excellence in marketing, care and attention to detail.
“When you're dealing with luxury properties and high net worth clients, you're not just selling a house, our agents become trusted advisors. Understanding family legacies, and providing discretion and strategic counsel is a high prized commodity. These are not just real estate transactions.”
