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Ray White Maroochydore agent Lachie Woods said the Caloundra beachfront escapement, long cherished by those in the know but largely overlooked by the broader market, was experiencing a quiet renaissance.

Mr Woods is marketing two properties in Shelly Beach including 19 Victoria Terrace and 1 Beachside Court.

19 Victoria Terrace is a near-new architectural masterpiece with 585sqm of luxury living, featuring concrete construction, real timber finishes, and natural stone throughout.

The property is one of the most recent house constructions on the beachfront in the region.

Mr Woods described the property as an “architect designed masterpiece” with 585sqm of luxury living, featuring a suspended concrete construction, american and french oak flooring, natural stone and raked ceiling.

The elevated position delivers what Mr Woods described as “sitting on top of the world - unobstructed and secluded”.

A private lift services the multi-level home.

He said 1 Beachside Court offered a substantial four-bedroom, three-bathroom residence, complete with a high-fashion dressing room and 700-bottle zoned wine cellar, which has been extensively renovated with no expense spared - including European materials and a full suite of top-of-the-range Miele appliances together with a $15,000 oven.

The 20-year-old home has been transformed into a contemporary beachfront sanctuary, Mr Woods said.

“A new generation is discovering what locals have kept to themselves for decades,” he said.

“Shelly Beach has this untouched, classic beachside feel, synonymous with Byron Bay and the landscape rivals Sunrise Beach, Sunshine Beach and the Gold Coast’s Currumbin Beach.

“It’s that authentic beachside lifestyle people dream of with the commercialisation you see in Sydney and the Gold Coast.”

(19 Victoria Terrace)

According to the 2025 Ray White Luxury Report, South-East Queensland has become the clear success in Australia’s high-end property market.

Data shows the Sunshine Coast has grown faster than any other luxury market in the country with a 132 per cent increase in luxury house prices since 2015.

“A change of guard is happening here at the moment,” Mr Woods said.

“The suburb's tightly-held beachfront properties - many owned by the same families since Brisbane and Toowoomba residents migrated to the area in the 1980s - are now coming to market as original owners transition to apartments or pass homes to the next generation.

"We're seeing a generational shift happening right now.

"These properties have been held for 30, 40 years. The kids are either moving into the family estates or original owners are downsizing, creating a rare opportunity for buyers to secure positions that simply haven't been available."

(1 Beachside Court)

He said recent sales paint a picture of “surging confidence” in the area.

“I recently sold 16 Cooroora Street, Dicky Beach - a 1070sqm south-facing, original 50-plus year-old house at auction for $5.4 million, attracting 12 registered bidders, with three bidders pushing past $5 million before it sold for $5.4m,” Mr Woods said.

“Nearby, 27 Watson Street at Currimundi achieved $9.05 million for a brand new beachfront residence, while three sales on neighbouring Moffat Beach have all landed from $6.72 million to a recently reported $13 million.”

"People are absolutely starting to see the value here," Mr Woods said. "There's definitely an appetite for this type of release."

(19 Victoria Terrace, Shelly Beach)

Mr Woods said Shelly Beach was a “hidden gem” and described it as a complete package.

“Pristine ocean, quality restaurants, cafes and bars, walking paths connect Dicky Beach, Moffat Beach, Shelly Beach and King's Beach - it's a genuinely quiet part of the Sunshine Coast with amazing real estate most wouldn't expect to find in this region,” he said.

While retirees from Brisbane make up a significant portion of inquiries, Mr Woods said there was plenty of interest from expats planning their return to Australia and even buyers who were exclusively searching in Noosa's premium pockets.

“Some people simply don’t anticipate finding this level of real estate and lifestyle in Shelly Beach,” he said.

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