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Agent. Owner. Coach. Now, ICON.
Sherrie Storor has spent 25 years seeing real estate from every angle: as an agent, as an agency owner and as the high performance coach behind some of Australia’s best agents and agencies. She’s one of the most experienced and accomplished real estate coaches in the country and she’s endlessly ambitious for the people she works with.
She has been involved in the sale of more than 4,000 homes, from penthouses and heritage listed homes to coastal properties, family homes and off the plan apartment buildings. She launched a multi-office project marketing and residential sales business, and she’s worked with some of the biggest brands in real estate, including being a brand ambassador for realestate.com.au. Along the way, she’s helped coaching clients double, triple and quadruple their business income.
Her specialty is high performance done properly. Through her EBU model, she helps top agents build teams that work, make the move into prestige sales and sell more without living at the office. Her agents don’t blend in. Sherrie turns them into household names, building celebrity profiles and personal brands that give them the edge in the marketplace. She created the LEADER Conference, the Mastermind with Sherrie series and The Women in Real Estate Breakfast Series.
In October 2026, she brought it all together with Ray White ICON. Her whole focus as CEO is helping great agents grow. They get direct access to her coaching, her systems and her self-paced courses, in a culture built on two non-negotiables: high integrity and high performance.
Ordinary was never the plan.