Jess Groves

As a Digital Performance Specialist for Victoria and Tasmania, Jessica Groves is passionate about helping Ray White members unlock their full potential through technology. Jess acts as a strategic partner to franchisees, providing the training and insights necessary to turn digital tools into a competitive advantage. Whether she is facilitating workshops on Ray White’s One Systems or analysing performance metrics to identify growth opportunities, Jess is committed to ensuring every office she supports is equipped to thrive in a digital-first market.

A true "lifelong" member of the brand, Jess started as a teenager answering phones at a family-run Ray White Rural office in country Queensland. This grassroots foundation led to a decade-long corporate career where she was instrumental in the first rollout of the Ray White One System, the network’s landmark transition to the Google platform, and the consolidation of over 1,000 individual websites.

Beyond real estate, Jess spent nearly five years in the wine industry focusing on sales growth and wine club memberships. This experience sharpened her expertise in database loyalty and premium client experiences - skills she now uses to help agents nurture their own communities.

Outside of the office, Jess is a proud mum to two boys and lives for life’s simple pleasures: coffee, wine, and the next big adventure. Known for her quick wit and approachable nature, Jess believes that while technology drives the business, a good sense of humour and genuine connection are what build a community.