Ray White McDougall & Street launches in Swan Valley

McDougall, who has served the local community for over 23 years, holds the title of the longest-serving local area real estate specialist in the region.

Partnering with Demi Street, a third-generation agent with a deep family legacy in real estate, the duo has launched their new agency to deliver exceptional sales and property management services across one of Western Australia’s most dynamic markets.

Living and selling locally, Street brings a community connection, high energy, and a strong work ethic that perfectly complements McDougall’s extensive local experience.

"I’m essentially going back to where I started 16 years ago, but now with the weight and systems of Australia's largest real estate group behind us," said Rod McDougall.

"We chose Ray White for its brand recognition, system integrity, and national reach.

“Instead of reinventing the wheel, we are leveraging those resources to cast a much wider net for our local clients."

A core driver for the new agency is restoring a high standard of direct communication and personal service to both property management and sales.

"Our point of difference is providing authentic, relationship-focused customer service," Mr McDougall said

"In a changing market, people want clear communication and tailored advice, our focus is squarely on building long-term relationships."

Ray White WA CEO Mark Whiteman welcomed the expansion, highlighting the value of combining deep local expertise with the network's backing.

"To have an agent with over two decades of local experience and lead the Ray White brand into this market is a huge win for local property owners,” Mr Whiteman said.

“We are thrilled to partner with Rod and Demi as they build a strong team and set a high standard for client service in the region."