Ray White expands Adelaide Hills footprint with opening of Ray White Woodside

Borg, 27, will manage day-to-day sales and lead the Ray White Woodside team, while Keatley will step into an advisory role focusing on business operations.

The move follows Borg’s six years with the Ray White Group, where he progressed from a sales associate to achieving Elite status for two consecutive years.

“Business ownership has always been part of my mindset, having grown up with parents who have owned and operated successful local businesses for more than 25 years,” Borg said.

“Being immersed in that environment from a young age, I gained firsthand insight into both the rewards and challenges of running a business.

“Most importantly, the strong values, integrity, and work ethic demonstrated by my parents have had a lasting influence and continue to shape the way I approach both business and life.

"Transitioning from a satellite office to a permanent business allows us to better serve the community and our clients.

“Our focus is on providing authentic, exceptional service across all aspects of real estate, with a particular specialisation in lifestyle and rural properties.”

Keatley said Borg’s background and track record made him the ideal partner for the expansion.

“Sam has a strong business mindset and a proven work ethic,” Keatley said.

“I set clear performance benchmarks for him to achieve before transitioning into business ownership, and he met them all.”

“This partnership allows us to deliver a dedicated, full-service offering to the Adelaide Hills market, backed by the established operational systems of our Mount Barker business.”

Supported by two experienced team members and with a third joining upon opening, the Ray White Woodside team is well positioned for success from day one.

The business plan includes immediate growth across both the sales and property management divisions.

Borg and Keatley are committed to growing the business sustainably, with plans to expand the team as they continue to strengthen their service offering across the Adelaide Hills.

Ray White South Australia CEO Matt Lindblom welcomed the expansion and the development of internal talent.

“We are delighted to support Sam as he takes the step into business ownership alongside Ryan,” he said.

“Sam’s back-to-back Elite status highlights his dedication, leadership and talent, and seeing another sales associate progress to a business owner reflects the core leadership pathways within Ray White.”

“Supported by Ryan’s operational experience, we look forward to supporting Ray White Woodside's growth and future success.