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As a proud Premier Partner of the Queensland Firebirds and official real estate partner of the Brisbane Lions, Ray White is transforming traditional game-day giveaways into interactive crowd activations, giving fans the chance to experience the energy of a live auction in a whole new way.

At two Queensland Firebirds' home games at Nissan Arena, fans embraced the Ray White auction, led by auctioneers Georgia Turner and Tara Burgin. As cameras swept the crowd, fans waved their paddles, danced and cheered in the hope of being the final supporter on screen when the hammer came down, with one lucky winner taking home a $500 Mastercard.

The excitement continued at the Gabba during the Brisbane Lions' Round 16 clash against the Sydney Swans, where thousands of supporters again picked up Ray White bidder paddles as they entered the Gabba before taking part in the auction hosted by Ray White auctioneer Tom Gunness.

Ray White Queensland CEO Jason Andrew said both partnerships reflected the shared values between Ray White and two of Queensland's most recognisable sporting organisations.

"We're proud to partner with organisations that share our relentless pursuit of high performance, teamwork, and being the best in market," Mr Andrew said.

"Whether it's on the netball court, the football field, or on the auction floor, true success comes down to preparation, teamwork, and driving maximum competition creation to deliver extraordinary results for our clients."

"Auctions are a central pillar of our business. Being able to bring that energy, high intensity, and dominant auction culture to game day in a fun and engaging way is a fantastic opportunity. It's been great to see fans of all ages embrace the experience."

The activations are part of Ray White's ongoing commitment to supporting Queensland sport and creating memorable experiences for local communities. Through partnerships built on shared values, Ray White continues to connect with communities beyond the property market.

Fans will have another chance to get involved when the Ray White auction activation returns to The Gabba on 15 August for the Brisbane Lions' final home game of the season.

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