Michael Shadforth - RWC Northern Corridor Group
Michael Shadforth (pictured above) delivered insights about scaling leadership and sustaining performance through culture. “We came to one of these conferences once, and someone said: ‘Don’t grow the slice, grow the pie.’ That comment changed everything for us.”
His team includes two of the highest performers in the group, Aaron Canavan and Emily Pendleton, whose success he linked to relentless drive. “We just told them to grind, grind, grind, and then we created the pathways and possibilities for them.”
He spoke about the need for structure and clarity within growing businesses.
“We believe that good fences produce good neighbours,” he said. “By creating good boundaries and processes in our teams, we build trust and clear expectations.”
“We’re investing heavily in marketing. With the rise of AI, it’s more important than ever to focus on people skills, to go back to the past and be really solid about how you turn up in the world and be authentic.”
Like many others in the room, he credited the platform and leadership.
“I wouldn’t want to be anywhere else. The White family’s leadership and the systems we have are unmatched.”
Rethinking property management with Trident
In this candid breakout session geared at the commercial property management network, Leteicha Wilson, RWC’s Property Management Specialist, sat down with Sam Christensen, director of asset management at Trident Property Advisory, to unpack how Trident is redefining what property management looks like - and what it’s worth.
“Gone are the days of property management being a back-office function,” said Ms Wilson. “What Trident is doing is turning PM into a proactive, revenue-driving asset management service.”
Mr Christensen explained how Trident has moved away from traditional percentage-based fees and instead offers tailored annual pricing that aligns with the true scope and value of their work.
“You’ve got to be clear on the landlords you want to partner with,” he said. “We’re not just collecting rent, we’re working on the asset.”
Trident manages approximately $700 million in commercial property with a lean team of five PMs. Around $110 million of this sits within Trident’s own funds, and the remainder is held across just 20 clients, allowing for personalised, relationship-led service. Their PMs manage no more than 50 active leases at a time, creating space to add value instead of simply react.
To illustrate this approach in action, Christensen shared a case study on a 14-storey office tower they helped reposition. At acquisition, the asset was 45 per cent vacant. Trident's leasing team secured short-to-medium term tenants within 12 months, bringing the building to 100 per cent occupancy with minimal incentives.
“With strong client relationships and hands-on delivery, we’re proving that property management can be a strategic growth lever,” Mr Christensen said.
Leteicha Wilson closed the session by commending the approach.
“You’ve positioned yourselves as true partners, not just service providers. This is what modern asset management looks like.”