“We bring the whole team”
From the first listing presentation, sellers get an overview of NurtureCloud’s offering. Agents can use Smart Buyer Match to surface real-time prospective buyers most likely to be interested in the seller’s property. The seller is able to see the reach of the agent’s network for themselves, secure in the knowledge that their words are backed by tangible data.
The appeal of NurtureCloud and its point of difference from other agent operating systems is that it feeds off the data of around 14,000 other users within the Ray White network across both Australia and New Zealand. Ray White’s scale drives its insights, empowering agents to demonstrate their market knowledge and buyer interactions.
Ray White agents don’t only rely on their own database for insights, they bring the whole team - to the benefit of both the buyer and the seller.
Transparency is a key differentiator for Ray White agents; saying they have buyers and being able to prove it is a unique offering that sets them apart from the competition.
Like Uber but for property
But the transparency doesn’t stop there. NurtureCloud underpins clear and honest communication throughout a seller's campaign.
“From the moment a property is listed, sellers can see in real-time how the campaign is progressing in their Property Portal,” said Courtney Martin, General Manager of NurtureCloud.
“It's an experience we expect in all aspects of our life, whether that's ordering an Uber, a pizza, a parcel, or tracking the share market, and sellers are no different.”
“Our Property Portal is home to key insights, marketing stats and live updates on planned events such as open homes. It also sends weekly reports containing commentary from buyers, their price feedback and any market activity the seller should be abreast of to assist them with their decision-making.”
When sellers list with Ray White, they know that they’ll be kept abreast of their property’s campaign. Sellers can clearly see what their agent is doing behind the scenes including how many calls, emails, and appointments are taking place.
Providing sellers with this level of transparency and timeliness is a game changer within the property industry. The Buyer Module, along with the live Property Portal, provides a real estate experience like no other - where size and scale now deliver a tangible benefit to the customer.
