The value of a frictionless experience

Years from now clients buying and selling homes will have a different experience to the one they have today. Data will be democratised, paving the way for publicly available sales values in real time as properties sell. Finance limits and approvals will be seamless and the home you don't even know is right for you will be found in hours - not days, weeks or months. This will be mostly because of technology enabling agents but also because the consumers voice is becoming more powerful and more public.

But how does each agent, or a business, align to these changing market conditions?

Moving to this level of service requires agents today to be curious, innovative and keep both eyes on the client's perception of the service they experience. If buyers want sold prices why do we suppress them? If vendors want to know the levels of interest in their homes why aren't vendor reports living documents they can choose to view at any time? What about virtual opens to reduce the time a buyer takes to find their dream home.

Building out repeatable client facing processes that meet clients needs everyday is the most simple way to keep pace with change. Falling behind and catching up is difficult and costly but so is staying ahead.

Embedding process reviews and committing to incremental change is a great way to keep pace and stay relevant to your clients and the market.