Where's Australia's most luxury suburb? Find out in the 2026 Luxury Outlook report

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The trends, features 
and suburbs defining 
luxury in 2026

Who’s got top market share?

Geelong is becoming more than an affordable alternative to Melbourne, with a vibrant culture and laid back attitude unique to the city. Families and young professionals enjoy all the benefits that come with a city nudging up against a stunning coastline. A new sales office could take advantage of this growth.

Let’s look at the market share in the area. Barry Plant - Geelong has the highest market share at 7.1%, followed by Buxton Newtown at 6.7%. Harcourts North Geelong rounds out the top three with 6.6%.

According to CoreLogic data, the median house price is $720k, with the most popular property being a three-bedroom houses selling for $679k on average. Singles are 61% of the population, indicating a significant opportunity for a profitable rent roll in the area. The average rent per week is $350.

Previously thought of as an alternative to Melbourne, Geelong is becoming a vibrant coastal city in its own right. It could be a lucrative opportunity for a savvy Ray White office. If it’s an area of interest for you, we can help you build a competitive business. Talk to us today

Contact:
Andrew McCulloch | +614 7903 9440

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