Start 2025 on a high

The new program attracted a staggering 1,157 signed up agents, associates and business leaders, with an additional 126 members coming onboard since its inception two weeks ago.

"We have always accepted there is a large portion of the industry who switch off from mid-December to late January, meaning productivity, and consequent listing and sale activity grinds to a halt. We wanted to see if we could influence that trend for those agents who were keen to keep going when everyone else is on holidays,” Bianca Denham, Ray White Group head of performance and recognition, said.

“Unsure of what the appetite would be for an initiative like this, we were hoping to attract around 800 registrations from across Australia and New Zealand. As we launched on Monday, November 18, we were staggered to see 1,157 members sign up for boot camp, and registrations have continued with an additional 126 members coming onboard since.”

Throughout the 50 days, all activity will be tracked through the sales management platform NurtureCloud, and the top 20 performers across a variety of activities will be announced each day, with weekly prizes for specified activity.

The Ray White national performance team, along with other specialist teams will provide daily check-ins and training with the focus over each session being about how to improve various elements of prospecting, making calls, adding home owners to the database, stocking the pipeline, and booking and conducting appraisals. Included in the boot camp program are sessions on appraisals, using geo data, referrals, pipeline management, and more.

The group are now two weeks into the boot camp and have crowned two weekly winners so far.

“Week one’s focus activity was dialled calls. It all starts with picking up the phone, and we celebrated the top three performers in number of collated prospecting and buyer dialled calls,” Ms Denham said.

“Coincidentally, our top three diallers for the first week of recording all came from Ray White Surfers Paradise. In third place, Mya Dennis dialled 877 numbers, in second place Yana Narithanasarn called 884 people and in first place, Jasmine Chanine (pictured above) dialled 907 numbers.”

Jeremy Tyrrell, chief auctioneer for Ray White Victoria and Tasmania moderated the session and interviewed Ms Narithanasarn and Ms Dennis (pictured above) from Ray White Surfers Paradise live on the webinar which was attended by Ray White members from across Australia and New Zealand. All three of the top performers from Surfers Paradise were part of their lead generation team and new to the industry.

“I make sure my water bottle is full and get straight into calls. I spend the first three and a half hours doing calls, then I have lunch. After lunch if there are no other meetings, it’s back to the phones and I pretty much make calls all day,” Ms Dennis said.

“The whole group works from the same script. We always introduce ourselves including first name and last name, and the name of the office. Then we move onto mentioning the activity in the market and see if they’d like an update on the current market value.”

Ms Narithanasarn (pictured above) said there are five people in their team, four of which were featuring in the top 20 leaderboard. “We all sit together making calls in our own part of the office," she said.

Week two of Prospecting Boot Camp focused on connected calls. Alex Pattaro from the Ray White New South Wales performance team moderated the online training session, reviewing the activity from the previous week.

The top three connectors for the previous week were Sam Maleki from Ray White Sherwood who had 216 conversations across both prospecting and buyer categories. Yana Narithanasarn was back again for week two with 237 connected conversations, and in first place was Claudio Di Bartolomeo from Ray White Cairns who spoke to a total of 297 buyers and home owners in the previous week.

Will Forman (pictured above) from Ray White Nundah in Queensland, who finished in the top five, shared his tips for a successful day on the phone.

“Every day I arrive at 8am in the office, then I work through follow up and administration, then I hit the phones between 9am and 10am and stay on until 2pm,” he said.

He also went on to explain the importance of a good introduction with first and last name and mentioned he loved calling around just sold or just listed property.