Showcase your auction as a listing tool

Ray White Cheltenham Director – Chief Auctioneer Kevin Chokshi has been there and done it when it comes to under the hammer sales with several outstanding results – and he believes that an auction is your secret weapon when pitching for a listing.

“My question to you would be, why pitch for a listing for a whole hour when a potential vendor can see you in action at auction in under half an hour? It really is the best way to showcase your work to your potential client in the most transparent way possible,” Mr Chokshi said.

“Most sellers want two things – they want to know they achieved the best outcome in the end – and they also want to know an agent is working as hard as possible for them.

“Auction is the best environment to achieve both of these things. They can see the competition taking place – the heat of the action – and the inevitable crowds also give you the chance to build your pipeline for the future.

“One of the key things to understand about an auction campaign is that they are all different. You need to ensure your buyers and sellers are psychologically prepared.

“In my experience, the auction also allows you to control the process and the time you afford the campaign. I’ve also found vendors are more open to marketing and it ends up being a great profile opportunity for you too. When it comes to auctions, what are you waiting for?”