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MORE than 500 Ray White Victoria and Tasmania members today zoomed in for this year’s launch event, which featured a powerful keynote session with The Rogue Scholar Paul Watkins plus leading sales specialists.
Top performers Clay Brodie of Ray White Woollahra in Sydney’s eastern suburbs and Stefan Siciliano of Ray White Norwood, in inner city Adelaide, provided their own case studies for how to build teams and create sustainable growth within a sales business.
All the sales agents and property managers were encouraged to live a life beyond fear, adapt to change and plan for growth.
Members were glued to their screens listening to Paul Watkins (above) who is a Warrnambool-based pharmacist but best known for his extreme ultra marathon racing.
He has climbed major peaks on all seven continents and competed in some of Australia and the world's toughest ultra-marathons.
He most recently became the first Australian to win the 6633 Arctic Ultra, one of the world’s toughest and longest ultra-marathons in the frozen Arctic.
“If nerdy stay at home dads of below average height with poor eyesight from the country can go out and do abnormal things, then there’s a very good chance that normal people like yourselves can go out and do some pretty incredible things as well. Pick an adventure, whatever that adventure is for you,” Mr Watkins said.
“Go out and try to better my story of spending a month carrying a PVC pipe full of your own poop!
“Your story will be better because it will be your story. Sometimes it boils down to that fact you have to be naive enough to start, but stubborn enough to finish.”
Ray White Victoria and Tasmania CEO Stephen Dullens (pictured) said that despite the lockdowns and restrictions, the group cemented its position as the market leaders in 2021.
The network helped more than 32,000 buyers and sellers with their property ambitions, worth more than $11.83 billion in sales value in 2021, up 44 per cent year on year.
“We are proudly auction leaders, right across the auction capital of the world here in Melbourne. We did more auctions in 2021 than any other group and we had an amazing clearance rate in the mid-70 per cent range, no matter if it was online, on-site or a hybrid,” Mr Dullens said.
“We also manage more properties than anybody else with more than 50,000 managements across Victoria and Tasmania.”
“We must continue to grow. Growth is so important to us in Victoria and Tasmania, and right across the group internationally. It's going to be a key focus to make sure we can keep welcoming quality people to our group.”
Ray White Chief Strategy Officer (Real Estate) Mark McLeod talked about the group’s latest prop tech innovation called NurtureCloud which is providing agents with “propensity that is through the roof.”
“We know that everyone knows smartphones but with NurtureCloud’s smart call lists we can delegate the calls to make. In some cases, just five to 10 calls a day will make significant improvements inside an agent’s business.
“Smart calls, if you’re not making them someone else is.”
