The magazine is set to rival publications from competitive listing conglomerates as the group solidifies its place as the leading luxury homes seller in Australasia.
Luxury Homes will be a monthly digital-first publication (but also available to print) featuring premier properties, curated design, architectural innovation, and commentary from some of the most experienced voices in the industry. It’s a new platform for a long-held strength: selling homes that define prestige across city, coastal, and rural landscapes.
While being the market leader across Australia and New Zealand, what’s less recognised is Ray White’s dominance in the upper echelons of residential real estate.
“We’ve been leading the luxury property market for decades in sales volume, in value and in results; we sell nearly two and a half times more properties in Australia and New Zealand over $5 million than any other real estate group” said Dan White, Managing Director of Ray White.
“But we haven’t always told that story as loudly as others. Luxury Homes is our way of opening the doors to the world we’ve been shaping for decades - Australia and New Zealand’s most exquisite homes, and the people who bring them to market.”
The magazine also showcases the depth of expertise in the technology space, said Todd Alexander, Ray White Head of Marketing.
“Luxury Homes is pulled together almost entirely by automation, underpinned by Ray White’s industry-beating tech offering,” Mr Alexander said.
“The marketing team were able to come up with a process, using our enterprise partner Canva, that pulls listings from our operating systems and API framework, so we can surface our currently-listed luxury properties across the network.”
“The process has been seamless, and it allows us to compete against huge publishing houses to showcase uniquely Ray White prestige properties.”
“We’re solidifying ourselves not just as a real estate agency, but as a listings conglomerate. Our websites currently have the third highest listing visibility in Australia,” Mr Alexander said.
“We’re confident the Luxury Homes publication will only add to our presence in the industry.”
Luxury Homes reaffirms Ray White’s leadership in the prestige market, not through reinvention, but revelation, offering a new lens through which to view the company’s long-standing success in high-end real estate.
