Ray White’s biggest conference ever - Connect 2025 - has officially kicked off on the Gold Coast with more than 3000 members travelling from across Australia, New Zealand and Indonesia to be inspired and motivated to explore new horizons.
The Connect 2025 has been curated to challenge everyone on what might be possible as individuals and as a group.
Ray White Managing Director Dan White said it was time for the leading group to really power on from its market position by bringing the full depth of its team to every client.
“When we bring to our clients our whole team, we give them a unique experience and an unfair advantage. Our size and connection with each other gives us the chance to really elevate our service,” Dan White said
“It all sounds simple but it is really hard to achieve. The phrase we like is “if you want to go fast go alone, if you want to go far, go together.”
“Our group has never been stronger. The position we find ourselves in now is extremely exciting. We are looking at new horizons, and they are extraordinarily exciting. It is all because of our members' that are here today”.
“We have our best days ahead. Remember, we are the hunter, not the hunted.
“The first chapter of our story remains stitched into the fabric that holds us together. We faced a moment of truth when we reached market leadership 15 years ago as having a large brand and large network doesn't guarantee success, we still need to attract entrepreneurial members.
“The more we talk about our story, the more it lives. Our story is unique, it is not a made up slogan and must be told and if people are more curious about us, they are open to more questions.
“We have a simple story. It is not a promise, it is a fact and we should all be very proud of our story. And it is your story and the combination of the two of them is unique and most powerful.
“If the past is any predictor we should be pretty confident in our future together.
“We believe in ourselves but there are no other footprints to follow now, it is up to us to choose our course.”
Dan White reminded everyone to remain proud of every transaction, to not cut corners and be honest in communications.
He touched on some recent events where some members lost sight of the group’s core values and disrespected customers.
“We have been recently confronted with some challenging issues where the privilege was disrespected and a decision was made to move on from that relationship.
“The more transparent we are, the better for our customers.
“The regulators are seeking to do more in every way, especially more in New South Wales and Victoria, and that’s good for all of us.
“We have invited the regulator in, in NSW to follow three current auction campaigns through our Stockboard platform
“We are very open and transparent with the regulators.
“Transparency - we run toward it - and we want to be proud of every transaction. That mantra has driven us to market leadership over 123 years.”
The theme for Connect 2025 was future, industry trends, and considering how the leading group can better manage itself.
“We, of course, are proud of the progress we have collectively made since our last Connect, but we must continue to look over the horizon and to keep chasing our potential - that is a tradition we will always uphold,” Dan White said.
“While we are currently at our highest level of market share in our history, we still feel like we are so far from our potential.
“We are excited by the opportunities before us that are a result of our market presence and new technologies.
“We remain focussed on Australia and New Zealand, as there is still so much to achieve.
“We have two core focus areas in terms of technological innovation.”
The group’s new technology has been built to give its sellers an unfair advantage.
For example, via NurtureCloud, we can demonstrate to our vendors who are the best potential buyers for their property based on their activity across all Ray White listings. The vendor is able to see the reach of our network for themselves, secure in the knowledge that their words are backed by tangible data. When we list three times more Australian property than the next largest group, this is a significant advantage.
Given the significance of the transaction, most vendors have an understandably insatiable appetite for information on the progress of the sale in real-time. How many attendees were at the open inspection? Have any contracts been requested? How many buyers are interested, and have they been to more than one open? What are they saying about price? Has every buyer at the open home been called back? In the past, agents have not been equipped with the technology to provide the answer to these questions with the immediacy and completeness that their clients would like. NurtureCloud now provides vendors with all of this information in real-time.
Loan Market founder and executive chairman Sam White said “we all write our own stories”.
“Now is the time to reaffirm it or change it,” Sam White said.
“The whole industry has grown and Loan Market Group is the largest. We hit one million loans last year - and that was a milestone.”
Sam White talked about needing a core business.
“Apollo was a great digital product that had been launched,” he said.
“The ability between agents, clients and brokers is an example of bringing more business businesses together.”
He said “getting the balance right” was important.
“Customisation versus standardisation - there is a tradeoff. We need to bring new talent from new areas,” he said.
“Where will our continued growth come from?”
He noted AI was “here to stay”.
“Some day it will solve all the world’s problems,” he told the audience.
“Wherever you are in terms of comfort levels and knowledge - we will need to work out that it is here to stay.”
Ailo founder Ben White said the story behind the numbers was “the people”.
“We are making bets on the long term,” he said.
“When you think about the businesses that have come through we can think about the horizons framework - horizon one, two and three.
“Growth is very important to us, so how can we bring in customers, and new customer types - we see that as an opp for growth.”
He also talked about the importance of AI and how it would change the nature of the business.
“How much of our existing platforms incorporate AI?” he said.
“Adding an AI program will help save on time, focus on the customer and our community.
“As this evolves, our business is about trust and how do we behave and communicate?”.