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Ray White Head of Marketing Todd Alexander said content creation was not just a social media play.
“We all have our own personal business we are trying to push and do well in,” Mr Alexander said.
“Ask yourself, what is the value you are giving your users? Humanise the transaction, don’t forget about the customer. Humanising the transaction will always make you relative and relatable, across every medium from DLs to social.”
Shirley Tat, Canva's Global Head of Social Media, reminded the agents that they can only do so much in 8 hours.
“But if you have great tech you can multiply your output. My team uses Canva daily, but even Canva cannot do it all, and there are some things where we are not there yet. We don’t have social listening. We edit, schedule and report through Canvas,” she said of the iconic Australian brand.
“You will all be working on your DLs, eDMs, your socials, and your presentations. There’s so much to do in the day in the life of a marketing. Think about your content strategy and if you are feeling overwhelmed, ask yourself what do you have to deliver on? What is the strategy? What value do you give to people? That is what makes you stop, pause and read.
“Everyone is trying to cut through. Ask yourself what is interesting about you? What do people know you for? People don't want to hear from brands, they really do want to hear from people, real people.
“People don't engage in brand content as much as they do from people. Having a personality is a big unlock. Then measure your success.”
