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For the second year running, Ray White Indonesia has taken out the Top Brand Award in the Property Agent category, nudging out Century 21 and local property agency, ERA.
Donny Muchelly (pictured) attended the prestigious event at Hotel Mulia, Jakarta, to accept the award on behalf of Ray White Indonesia, by the Minister of Tourism and Creative Economy, Mari Elka Pangestu.
Ray White's Indonesia CEO Johann Boyke Nurtanio said winning the award was a combination of hard work and innovation.
“To differentiate us from our competitors, we launched our latest marketing campaign, Transaksi Mudah, Milyaran Hadiah (Easy Transactions, Billion Prizes). Running until June 2015, the creativity behind the campaign has been proven to be a breakthrough for distinguishing Ray White as the market leader against our competitors,” Johann said.
“We are very grateful for the trust that have been given by our clients, partners and the entire Ray White team for all the effort and supports to gain and maintain its achievements as the winner of Top Brand Award 2014.”
The assessments of the award was based on surveys and research conducted simultaneously in eight major cities in Indonesia by Indonesia Marketing Magazine and Frontier Consulting Group.
Top Brand index was measured using three parameters: the Top of the Mind Share, Top of the Market Share, and Top of Commitment which produces Share Top Brand Index (TBI).
“In addition to being one of the benchmark in seeing the strength of our brand in Indonesia, this award and the results of the survey have become a trigger for us to improve more innovation and excellent services for customers,” Johann said.
“In the past three months we have added seven new offices, where we currently have more than 150 offices. Our target is to reach 200 offices in the next three years.”
