Ray White Group's Real Estate of Origin drives appraisals

Ray White West End in Brisbane.

IN less than four hours Ray White agents today drummed up 7,016 extra appraisals across Australia and New Zealand, actively demonstrating how the leading group knows how to both harness its scale, and have some fun along the way.

Ray White’s in-house tech team used the purpose-built media room in the NSW Corporate office to host the group’s second Real Estate of Origin, a coordinated group-wide appraisal drive, that led to some friendly rivalry and great banter among its members.

The real-time call-a-thon saw 60-70 percent of the residential network log in and participate in the appraisal drive, an initiative spearheaded by the group’s Head of Growth, Mark McLeod.

"Today, our business owners have an extra 7,016 extra appraisals to conduct for prospective vendors, that’s a mammoth effort in less than four hours in each time zone," Mr McLeod said.

"The Queensland network alone has 2,179 new appraisals to undertake now which is terrific, so the Queenslanders win bragging rights for the second time in a row.

Ray White Maroochydore on the Sunshine Coast.

“It was a really big day for us and we’re really excited about the outcome. The ability to bring the network together and utilize the media room was something quite special.

“Real Estate of Origin is really building momentum and is now firmly part of the yearly calendar. It’s great that so many of our members from across every state and territory took part.

“And we already have tangible success. Not only did Nick Psarros of Ray White Port Adelaide pick up the phone for an appraisal, he went round to the property, and won the listing then and there.

“A terrific story and a testament to the hard work everyone put in today. A big thank you to every single person who was involved in a seamless and successful day.”

The local winners were Ray White Napier (NZ network), Ray White Ararat (VIC/TAS network), Ray White Maroochydore (QLD network), Ray White North Ryde/Macquarie Park (NSW/ACT network), Ray White Whyalla (SA/NT network) and Ray White South Perth (WA network).

The 'Engine Room' with Ray White Group Managing Director Dan White (middle) and Head of Growth Mark McLeod (left).

The network-wide winner for most appraisals with more than 160 was Ray White South Perth Sales Associate Matt Kalos.

"I came back from holiday in January to a number of emails from my database so this was the perfect opportunity to reach out to a market that's really heating up," Mr Kalos said.

"Our wonderful team at South Perth have been knocking on doors and picking up the phones and putting in some serious hard work.

"The key to all this is excellent customer service and actually following up, and in fact, we've just completed our first face-to-face appraisal already."

Ray White Group Managing Director Dan White said the Real Estate of Origin drive provided the perfect platform for friendly rivalry to blossom.

Ray White Glenelg I Plympton in Adelaide.

"We've seen in many codes of sport how rivalries between teams and states can drive results and records and that's been evident today," Mr White said.

"No matter what's going on in the market, there's nothing better than being close to the customer and offering a great service, that's what today's all about.

"A big thank you and credit to all of you for your comradery. This takes some of us out of our comfort zone and you have my full admiration for this successful appraisal drive."