Local experience, exceptional reach
Smart Buyer Match exemplifies how NurtureCloud puts scale to work for the vendor. From the very first listing presentation, vendors can see potential buyers being surfaced in real time, not just from one agent’s database, but from the entire Ray White network. It’s an immediate and visual demonstration of reach, relevance, and readiness.
Michael Dempsey, a rising-star agent at Ray White Upper North Shore, said Smart Buyer Match delivers him a pool of pre-qualified buyers immediately.
“When I list a new property, Smart Buyer Match automatically scans the database to match it with active buyers who have shown interest in similar homes,” he said.
“It allows me to start conversations right away with the buyers once we list, as well as giving my vendors confidence in my reach,” he continued.
“I show the Smart Buyer Match function in every listing presentation so they know I already have a collection of buyers waiting for the right property.”
“Agents are now able to harness and show the power of the whole Ray White network,” says Courtney Martin, General Manager of NurtureCloud.
“We’re the biggest group in the industry in Australia and New Zealand, but what we call our ‘network effects’ were never evident or relevant to our customers.”
“With Smart Buyer Match, we’re able to use every point of data from every buyer and seller across our network to surface buyers for properties in real time. No one else in the industry has access to a tool like this, let alone the number of agents,” she concluded.
This isn’t generic marketing that vendors have come to expect from the industry; it is targeted buyer engagement, powered by data. Vendors gain confidence that the moment their property hits the market, it's already in front of active, motivated buyers whose preferences and behaviours indicate real alignment.
This accelerates momentum in the campaign and gives vendors a tangible sense that their agent has done more than put a signboard up; they’ve activated a machine.
