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How does your usual day look?
Mondays are largely spent in the office, starting with our group meeting followed by a one on one session with each team member.
Whilst I’m usually in the office by 7.30am, there really isn’t a typical day in commercial/industrial real estate. What looks like being a fairly quiet day can quickly turn into an incredibly busy one.
Although I have appointments in my calendar to complete administration, marketing and prospecting tasks, it's important to be flexible to meet client requirements. Those ‘appointments’ are often shuffled around.
How did you start your career in commercial real estate?
Approximately 14 years ago I started as a PA for another franchise with a leading commercial agent in the Yatala area. From here we moved together to an independent and then to Ray White Industrial M1 North. During this time I completed jobs from PA to sales and leasing to helping run the office.
I was then given the opportunity to be an agent in my own right and quickly moved into the role of team leader of the M1 North office plus sales and leasing agent.
What do you enjoy most about being a director at Ray White Commercial? What makes Ray White Commercial different?
When I first started out in real estate, I was welcomed immediately into the Ray White family, which left a lasting impression. That, and the personal growth opportunities offered, makes Ray White stand out from other agencies.
In my role, I love welcoming new members into the team and mentoring and guiding them to reach their full potential. I genuinely get a kick out of seeing our ‘guys’ succeed; whether it’s bringing in a new listing, signing up a new auction and getting that deal across the line.
What are your go-to property marketing methods that you present to your clients?
Property signage, digital and social media are currently the most effective marketing methods in the Yatala Enterprise Area.
I make use of my extensive database and continue to do the ‘small’ things such as flyer drops and sign drives that many other agents see as time-consuming or unnecessary.
There is still a place for print media and I factor that in when I work with our sellers and lessors, depending on the property, the location, their price expectation and importantly, their budget.
At the end of the day, what really counts is consistency and being proactive. That’s what I offer; none of this loading the property on the internet and sitting back, waiting for the phone to ring.
Tell me about a unique success story?
One of my favourite deals was an industrial factory at 1 Gassman Drive, Yatala.
The property with high profile tenants One-Steel was marketed in conjunction with John Dwyer of Ray White Commercial Queensland. We were fortunate to have had an extensive marketing budget that included advertisements in the Brisbane Courier Mail, Australian Financial Review and Gold Coast Bulletin as well as a heavy online presence.
Enquiry was strong throughout the campaign and John and I were delighted to have sold this one under the hammer for close to $2,450,000.
I love the opportunities in our network to be able to work with other Ray White teams to get the best outcome for our clients.
Do you auction?
The auction process is definitely something we promote here at Ray White Industrial M1 North, being part of the Ray White Surfers Paradise Group. It is the best way to generate the maximum amount of enquiry within a predetermined time frame. Competition is key!
Unfortunately, not all owners understand the auction process, and it is our job as an agent to educate them on the process and the benefits.
What’s the one thing you know now, that you wish you knew when you first started out?
It's a little hard to narrow it down to one… but you can’t do everything yourself. You can have exceptional negotiation skills, unbridled market knowledge and still not reach your potential.
My advice is to look at the team around you. Build their skills so you can delegate the tasks that are non-income producing. Celebrate not only your own successes but importantly recognise and celebrate the success of every member of your team.
What is your outlook for the Gold Coast Industrial market over the next 12 months?
The market looks promising on the northern end of the Gold Coast and Logan areas if the amount of enquiry we’ve received in the first few weeks of 2020 is anything to go by.
Usually, our office is quiet from mid-December to mid-February but enquiry has been stronger than normal. There are definitely buyers and tenants out there looking for their next property.
