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By Friday, the whole rotation had certainly earned a refresh.
But they'd also helped him sell some of Brisbane's most prestigious properties and set multiple records.
The 25-year-old Ray White Ascot agent's superstitious sock choice paid off during an extraordinary week that included four high-profile transactions across Ascot and Hamilton - three selling in under five days, two smashing street records by millions, and a one off-market deal that never saw the light of day.
“I wore my lucky socks all week,” Mr Roche said with a laugh.
“But it was also months of preparation, and a lot of hard work.”
With a database built over eight years and a track record of breaking street records, Mr Roche is selling some of Brisbane's most prestigious homes - and he's just getting started.
The properties Mr Roche sold include:
104 Alexandra Road, Ascot - $9.8 million
Sold after the first open home in just four days. More than 200 people attended the inspection of this highly contested family home. The sale set a new street record by millions. Mr Roche had been following up the owners for five years since his first cold calls as a teenager.
4 Henry Street, Ascot - $10.8 million
Sold off-market. Another street record by millions and the highest price ever achieved for an 810sqm block in the area. The Joe Adsett/Tim Stewart designed home never hit the market publicly.
4 Langside Road, Hamilton - $8 million
Sold after only five days on the market. The architectural Chris Clout home had been listed for months by another agency last year without success.
11 Dickson Terrace, Hamilton - $6 million
759sqm of vacant land sold in conjunction with Ray White Deception Bay. Mr Roche introduced the buyer and negotiated the deal.
Mr Roche has worked in real estate since he was just 17, starting immediately after graduating from Brisbane Grammar School while studying Commerce at the University of Queensland.
“I always knew I wanted to have my own business one day, and being an agent is the closest thing to running your own operation - you’re essentially building a business within a business & it’s thoroughly enjoyable.”
“I was the kid with the lemonade stall out the front of the house at 10 years old.”
His first sale was at the young age of 19.
“My first sale was for $3.25 million on one of Hamilton’s best streets, a huge price at the time,” he said.
“I was driving past a family with a golden retriever - I’m a big dog guy, so I wound down the window to say hello.
“I asked if they were selling; they said no, but mentioned they wanted to offload an investment property. Forty-eight hours later, I’d sold it!”
His approach is built on three pillars: relentless work ethic, an exceptional memory for names and connections, and fearlessness in asking for the business.
"I remember thousands of names, what people paid decades ago, their social circles, even middle names sometimes.
“I follow up consistently and I'm not afraid to ask the questions other agents avoid," Mr Roche said.
The Alexandra Road sale was the culmination of five years of relationship-building, he said.
The Henry Street off-market deal demonstrated his database strength.
The Langside Road result showed his ability to move properties other agencies couldn't shift.
Mr Roche said being a 25-year-old with no family commitments, he's 100 per cent focused on clients and more available than most agents.
“Older vendors often tell me they see a bit of their younger selves in me, which is really flattering. They can see how much I love what I do, and I think that creates an immediate sense of trust. They know I’ll work incredibly hard for them and always go above and beyond to deliver,” he said.
