Erica Chapman is a Sales Agent at Ray White Bowral, specialising in residential and lifestyle property throughout the Southern Highlands.
After completing a degree in Business, majoring in Finance and Marketing at the University of Technology Sydney, Erica built a successful career in corporate finance, specialising in strategic communications and marketing across the Asia Pacific and UK regions. This commercial background provides a strong foundation in strategic thinking, market analysis and campaign planning, skills that continue to underpin her approach to real estate today.
Her passion for property and design led her to study Interior Design before establishing her own successful consulting studio. Her work was recognised as a finalist in the 2016 Coco Republic x Vogue Living Interior Design Awards, further strengthening her understanding of presentation, buyer appeal and the subtle details that influence purchasing decisions.
Known for her calm, considered negotiation style, Erica combines strategic marketing expertise, presentation advice and a deep understanding of buyer psychology to help clients achieve outstanding results. She believes every home deserves a tailored strategy, with thoughtful campaign management, clear communication and meticulous attention to detail from start to finish.
By deliberately working with a select number of clients at any one time, Erica provides a highly personalised, white-glove service, ensuring every campaign receives the time, focus and care it deserves. Supported by the strength of Australia's most recognised real estate brand, she also collaborates closely with leading Ray White agents across Sydney to maximise exposure to qualified buyers.
With family ties to the Southern Highlands spanning generations, Erica and her husband are proud to be raising their three children in the region. With deep connections to the local community through schools, sport and everyday family life, she enjoys helping buyers discover not just the right property, but the lifestyle that makes the Highlands such a special place to call home.