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The new name reflects both the business’s established leadership within the 4000 postcode and its forward-looking vision. Having operated in the Brisbane CBD for close to 20 years, the team currently commands up to a 25 per cent market share across the city.
“This change recognises the hard work of the past five years and reflects where our business is heading,” Mr Walsh said. “Ray White Brisbane City is a name we’ve worked towards for a long time, and it represents our position in the market.”
Mr Walsh’s connection to Ray White spans most of his real estate career, having worked alongside some of the network’s most respected leaders before launching the Ray White Inner Brisbane Apartments business five years ago.
“Ray White has always been part of my professional journey,” he said. “Rejoining the group allowed us to build something special and further strengthen our position in the Brisbane CBD.”
The rebrand also signals broader ambitions and an expanded footprint. While Brisbane City remains the core focus, the business is actively growing into Spring Hill, Fortitude Valley and Bowen Hills, supported by recent acquisitions.
“With this name comes responsibility,” Mr Walsh said. “We’re excited about what’s ahead, while remaining firmly focused on Brisbane City and continuing to grow our market share in the 4000 postcode.”
Performance continues to underpin the business’s success, with both sales and leasing results consistently outperforming the market.
“The data shows we sell more property, at higher values, than anyone else in the CBD, and we also lease more properties than anyone else,” Mr Walsh said. “We’re constantly raising the benchmark and challenging what’s possible.”
Rental growth has been a standout feature of the market in recent years. “Accurate forecasting and using economic data to project rents is key to ensuring investor success in the CBD,” he said.
Being part of the Ray White network remains central to the business’s identity.
“Ray White being a family-run business really resonates with us,” Mr Walsh said. “We understand the responsibility that comes with the brand, and we strive every day to be the best in market.”
Looking ahead, confidence in the Inner Brisbane market remains strong. Prices continue to rise, investor demand is solid, and properties that were once difficult to sell are now achieving record results.
“We’re seeing one-bedroom apartments reach price and rental levels that simply weren’t possible in the past,” Mr Walsh said. “The next five years are incredibly exciting.”
Mr Walsh said Brisbane’s inner city is on the verge of a major transformation.
“The Brisbane inner city is evolving into one of the world’s most modern and sophisticated urban centres, offering exceptional work environments, high living standards, and lasting public amenities, supported by billions of dollars in infrastructure investment tied to the Olympic Games.”
This wave of development is expected to generate tens of thousands of high-paying jobs, driving economic growth while further tightening housing supply across South East Queensland.
“There is just so much happening,” Mr Walsh said. “Brisbane is going from strength to strength, and when you look towards 2032 and beyond, it’s incredibly exciting.”
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