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The alignment will see Ray White Ballarat open a satellite office within Lucas, positioning the agency to serve the full spectrum of property needs across the corridor, from buying and selling to leasing and property management, as the suburb continues its impressive growth trajectory just seven kilometres west of the Ballarat CBD.
"This is a long-term commitment to the western growth area of Ballarat. Lucas is a thriving, well-planned community with enormous potential, and we want to be here for the families, investors and developers who are building their futures in this part of the city," said Ray White Ballarat principal Will Munro.
Integra Group's core business is land development, and the alignment with Ray White Ballarat creates a natural pathway for purchasers and investors within Lucas to access dedicated, locally-based property services, from the moment they buy, through to leasing and ongoing management.
Established in 2012, Lucas has grown into one of regional Victoria's most dynamic suburbs. Located within the Ballarat West Growth Zone, the master-planned community was designed from the ground up to support connected, convenient living, with abundant green spaces, a vibrant Town Centre, and significant future development already in the pipeline.
"At Integra, we've always believed that building great communities goes hand in hand with providing the services to sustain them. Partnering with Ray White Ballarat is a natural evolution of that philosophy. They share our commitment to genuine service, and together we can give the Lucas community confidence that their properties will be managed with the same level of care and professionalism we put into developing them," said Matt McCabe, General Manager, Integra Group.
Ray White Victoria & Tasmania CEO Domenic Belfiore said the expansion was a testament to the Ballarat team's ambition and their deep understanding of where the market is heading.
"Will, Sam, Peter and the Ray White Ballarat team have shown exactly the kind of forward thinking we want to see right across our network. They've identified a generational growth opportunity and moved decisively to plant their flag. I couldn't be prouder of what they're building," Mr Belfiore said.
"Lucas is one of regional Victoria's most exciting property stories, and having Ray White embedded at the heart of that community positions the Ballarat team for long-term, sustainable growth. This is the kind of bold thinking that defines great agencies."
With demand for property in Lucas continuing to grow, Ray White Ballarat's expanded footprint in the corridor reinforces the agency's commitment to being where its clients need them most.