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Ray White Goolwa | Victor Harbor sales agent Tania Vriends is marketing the landmark six-bedroom, two-bathroom property at 38 Goolwa Road, Middleton which is set to go to auction on 1 May.

“Known for its imposing thick walls, storied past, and unmistakable character, this unique property offers a blend of residential comfort and commercial potential that is increasingly hard to find in the region,” Ms Vriends said.

The building is thought to have been built by Thomas Ellis, a settler who was involved in the region's agricultural and mill development, she said.

“The property has served as a shop and residence, consulting rooms, a temperance hotel, and a guest house,” Ms Vriends said.

“Its layered history is reflected in its former names - Seaview, Pacific House, and Waiaroa - each chapter adding to its enduring character.”

In more recent years, the property gained recognition as Fortuna Gallery, a unique antique and art destination celebrated for its eclectic charm.

The interiors have showcased an array of collectables and artistic expression, including restored French chandeliers, handcrafted mosaics and distinctive Chinoiserie-inspired rooms.

Ms Vriends said while the property had only just hit the market, the intrigue was building.

“This property is the perfect match for someone who loves the soul of an older building and isn't afraid to do some restoration, particularly on the second level.

“Whether you see it as a grand family home, a potential business venture, or a savvy rental investment, the potential here is limited only by the buyer's imagination."

For current owner Liz, who has called the property home for 23 years, the journey began with a moment of pure spontaneity.

“I was simply driving past, saw the ‘For Sale’ sign, and thought, why not?” Liz said.

What followed was more than two decades of owning a home Liz described as a “solid, quiet sanctuary” built for a different era.

“I love older properties and antiques, and this suited my style perfectly.

“It is a very solid old home built for older living times; the walls are so thick that it doesn't require modern heating or cooling, and you never hear the traffic noise.

“It is quirky, and I believe it will stand the test of time against any new properties.”

The property’s history is woven into its very structure, featuring a gallery space that served as a local fixture for years.

While the gallery room has been closed for some time, the building has remained a beloved private residence, filled with treasures that reflect its eccentric charm.


One item that has caught the eye of early onlookers is a striking cedar rocking horse which features in the listing photos.

“That horse actually came from the Semaphore Showgrounds,” Liz said.

“It’s a bucking horse made of cedar, designed so the ride would swing out horizontally - it was quite scary in its day!”

While the horse and the gallery’s contents won't be staying, the sale includes select original wardrobes, leaving a blank canvas for the next owner to fill.

Now preparing to downsize, Liz admits it is simply time for the home to find its next chapter.

Download high res photos here

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