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    The run of results was led by one of the country's biggest auction sales of the year, the $17 million sale of the Federation-era 'Suthermere' estate at 1 Sutherland Avenue, Ascot. Around 100 groups inspected the property, and four registered bidders took part on auction day, with one bidder from the United States, one from Sydney and two from Brisbane.

    Days later, the contemporary New Farm residence 'Corazón' at 563 Lower Bowen Terrace sold for $14 million to an expat returning to Brisbane, who first saw the home online and picked up the phone to Matt.  

    The campaign drew around 400 inspection groups and six offers. Mr Lancashire said Corazón, built by Becky Smout and her husband Francisco, was in a category of its own.

    "This was the most incredible house I have ever seen. The quality of the build, the finish, this family poured their heart into this home for three years and it shows in every single detail. There is nothing else like it in Brisbane," he said.

    Also in New Farm, 29 Mark Street sold pre-market for circa $9 million while still under construction. Set on a 540sqm block and due for completion next month, it was also bought by a returning expat. A further Ascot home has also just sold for $6 million, with the address withheld.

    Mr Lancashire said demand in the $5 million-plus bracket had surged in recent weeks.

    "We have seen a massive uplift in buyer inquiry over the school holidays. The phone has been incredibly busy, and the depth of buyers at the top end right now is something we haven't seen in some time," he said.

    "The high-end market in Brisbane is firing."

    A growing share of buyers is being found well beyond Queensland, with targeted social media campaigns run through the agency's database generating between 100 and 500 inquiries on average.

    "Our social media reach through our database is bringing us a huge number of interstate and international buyers, and we can back that with data. Using NurtureCloud alongside our in-house social media team, our targeting is so finely tuned that these are genuine, qualified buyers," Mr Lancashire said. 

    He said the way prestige buyers behave had also changed.

    "Buyers never used to be loyal. Now they latch on to the advisors and agents they trust," he said. 

    "At this end of the market, it's crucial to deal with an agent who has runs on the board and can demonstrate both a buyer pool and a strategy for reaching it."

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