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The power of consistency
For Mr Lavers, consistency is his edge. His daily routine - early starts, calls, face-to-face connections - has been the backbone of his success. The mindset has made him one of Australia’s most reliable performers in an industry known for volatility, and he continues to build on previous performance.
“Consistency,” he said, “is one of my favourite attributes to delivering a good work ethic.”
“I feel better when I’ve done the work, when I’ve pushed myself, when I know I’ve given clients everything. Being Ray White’s number one salesperson is great, but for me it’s always about beating myself from the year before,” he explained.
“Consistency sets you free.”
Building beyond the awards
While individual recognition is meaningful, both leaders are more focused on the business they’re building together. With thriving offices in Rose Bay, Woollahra, and Hunters Hill, TRG is competing with agencies that have been entrenched in the market for decades. Despite this, TRG was awarded No. 3 International Group (Settled Commission) at the ceremony.
“It comes down to the quality and calibre of every single person here at TRG. From the top performers to management and marketing, we’re in a great position competing with these offices who have been around 30 or 40 years and are two or three times our size,” Mr Rubinstein said.
“It's an extremely humbling and proud moment for me to see that sort of outcome - and it’s motivating; it shows the quality of the people in the office.”
Individual motivation for collective gain
Reflecting on the elements that drive their ‘better never stops’ attitude, Mr Lavers had a different approach to Mr Rubinstein about how he continues to push himself to excel.
“I think people from different areas,” Mr Lavers said. “For me - I tend to be driven by what some people refer to as ‘imposter syndrome’, where I look back and think maybe it was all a fluke.”
“But now I’ve learnt to use my imposter syndrome as my strength. I’m still first in the office, I’m still smashing out my calls - now I understand that if you do the work, the results will follow.”
Mr Rubinstein’s motivation is different and unwavering.
“It’s never changed for me, it’s just always been about progression,” he said. “I see huge opportunities when I look at the industry, I see huge success when I see people who are working in the firm. When I see my team members, like Ollie, and their success - and knowing I contributed to that - that’s my biggest driver, that’s my biggest success.”
The family experience
Finally, Mr Rubinstein and Mr Lavers touched on their relationship with the White family, after 17 years and 10 years within the group respectively.
“I love the Whites,” Mr Rubinstein said. “They’ve been my business partners since I was 19 or 20 years old. It’s just a formula that has always worked. I think loyalty in this industry is rare and I value it. So you can’t value loyalty and not reciprocate it to others.”
Mr Lavers agreed.
“I think that the Whites are incredible people,” he said. “From the very start; even on day one in real estate, if I tried to call Dan, he would answer his phone and say, "how can I help?"
“When you're running a company of this size and to be able to deliver that service, no matter where you are in the food chain, I think is pretty incredible.”
What’s next?
With momentum on their side and a reputation that continues to attract both talent and clients, TRG shows no signs of slowing down.
“We’re still in our infancy,” Mr Rubinstein reflected. “Five years into a business is nothing. We’re only just establishing our identity. But the culture, the consistency, and the results show we’re on the right path. And for me, that’s the most exciting part.”
