Vinh Giang’s magic of communication

He’s a magician and an entrepreneur but throughout his career Vinh Giang has always known that being a good communicator was the key to success.

Closing out Ray White’s Connect conference with almost 3,000 attendees from Australia and New Zealand, Mr Giang shared his secrets to great communication by providing strategies and skills that can help boost professional success. Having spent the last 15 years mastering the art of performance-enhanced communication, Mr Giang knows what it takes to lead and sell ideas.He is a firm believer in experiential learning and asked members of the audience to join him as he used magic tricks to demonstrate the often missing ingredient of magic - showmanship.“I spent hours learning how to find four aces in a shuffled deck but I didn’t understand why I didn’t achieve more success in my life,” he said.“How come I did not achieve more? It was because I was missing one ingredient which I learned about in Strong Magic by Darwin Ortiz“In the world of magic we call it showmanship and showmanship is a fancy word for communication skills.”As he began to improve his ability to communicate it amplified his life. He said it doesn’t matter how brilliant you are, you are only as good as your communication.“If you master the craft you will amplify your influence,” Mr Giang said.“When I had developed my communication skills, I could start to articulate my value with clarity and precision to others.”

He identified five vocal foundations of communication that are often forgotten.“The number one is rate of speech. If you stick to a slow default range, it’s not effective or influential and if I stick to a fast rate of speech you hate me a little bit. If I stick to an engaging range of speech, what started as really engaging becomes quite monotonous - the key is to vary your rate of speech,” he said.“The second foundation is volume, this is the lifeblood of voice. If you have good levels it shows confidence, authority, vitality and shows you believe in the things you are saying. I vary loud and quiet volume to bring people in.“The third foundation is pitch and melody. These are the different notes your voice can hit. It’s infinitely easier to recite a song than one page of your favourite book so if you add more melody to your voice what you’re saying becomes more memorable.“The fourth is tonality - the emotion within your voice. Each human emotion has a correlating facial expression and your face is your remote control that allows you to inject emotion into your voice.“One of the reasons people find it hard to connect with others is because the face is the first thing to turn off when they are uncomfortable.“The final one is the pause. When you learn the power behind this you pause more. You give people time to process the things you say.” Ray White's Connect 2022 Conference was held at the Gold Coast Convention & Exhibition Centre from August 8 to the 9th.