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Who’s got top market share?
Brighton has long been a magnet for the well-heeled of Melbourne looking for a beachside pad. A beautiful bayside location, close to CBD and with a vibrant cafe and restaurant scene, Brighton boasts grand old houses and modern architectural design sitting side by side. A smattering of apartment buildings are dotted around the area, catering for the downsizing market. The area boasts a steady, lucrative market for an office willing to build up loyalty with residents.
Let’s look at the market share in the area. Buxton Brighton has the highest market share at 20%, followed by Marshall White Bayside also at 20%. Nick Johnstone Real Estate rounds out the top three with 17%.
According to CoreLogic data, the median house price is $2.5 million, with the most popular property being a four-bedroom house. The average rental rate is currently $975 per week with 27% of the population living in a rental property. Families and singles comprise almost 50% of the population each, with an average age of 40-59. Brighton is a very high demand market, with 686 online visits per property.
An affluent boutique lifestyle makes this lucrative area an excellent option for an experienced sales office. Is it the right time to open a Ray White office here? If it’s of interest to you, we can help you build a competitive business. Talk to us today.
