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Attendees were greeted with gifts and goodie bags from sponsors ConnectNow and CheckHero, and each seat featured a personalised thank-you note and chocolate gift, complete with a heartfelt message from Ray White Victoria & Tasmania CEO Domenic Belfiore.

Opening the event, Lauren Macpherson, head of property management for Ray White Victoria, set the tone with a powerful and humorous keynote that struck a chord with everyone in the room.

“It’s fantastic to see so many amazing and dedicated property managers. The backbone of our industry, our unsung heroes,” she said.

“Let’s be real, our wins aren’t always loud. We’re not popping champagne every time someone signs a lease. But we still show up. We lead. We support each other. We problem-solve. And that is true leadership."

The morning’s keynote guests brought a fresh perspective from the elite sports world, sharing invaluable leadership insights with direct relevance to the high-pressure world of property management.

From the Collingwood Football Club, Kate Frazer, head of wellbeing and player development for the AFLW program, and Charlie Gardiner, executive general manager of football, shared their philosophies on culture, pressure, and performance.

Charlie Gardiner, a former AFL player who spent six seasons building high-performance programs with the Sydney Swans before joining Collingwood, spoke about leadership and accountability in team environments. “Everyone is a leader, whether you have a title or not,” he said. “You don’t need to feel 100 per cent to perform. You just need to show up with what you’ve got.”

He emphasised the importance of support systems: “We don’t want players thinking about payroll. They need to focus on performance.”

Kate Frazer, known for her candid and passionate approach to athlete wellbeing, offered reflections that resonated deeply with the room. “Connect before content,” she said. “Those little moments of connection help you get through the day to day.” With a strong focus on energy and boundaries, she added, “I don’t believe in sacrifice. I believe in choice. That’s how I show up with balance and energy.”

Another standout voice was Sophie Anapliotis, a property manager since 2010 who launched her own agency - Element Property Network - in 2021. Now leading a growing team in Geelong, Sophie is also a passionate mental health advocate. She encouraged attendees to be intentional in how they show up to their work and life. “Happiness is a choice. It’s something we create,” she said. “We attract the energy we put out - both positive and negative.” Sophie challenged the room to reflect on their mindset: “Is this just a job or is it a career for you? That’s the question.”

The leadership panel, moderated by Alana Bess from Ray White Victoria, brought together two of the network’s most respected leaders, Lauren Macpherson and Alex Mees, department head at Ray White Southbank. The pair spoke candidly about the lessons they’ve learned through experience and the importance of building culture from the ground up.

“Culture isn’t just what’s written on the wall. It’s living the example you set," Alex Mees said.

The conversation also touched on the realities of leadership beyond the job description. “As an employee, you walk out the door at 5.30pm. As a business owner, everything stops with you,” she said.

The event’s humour and humility reflected the daily realities faced by property managers. With over 61,000 rental properties under Ray White Victoria and Tasmania’s management, the team tackles an enormous volume of work - including, as Ms Macpherson playfully noted, “59,000 maintenance requests this week alone, 12,000 blocked toilets and 3,000 pet applications, including the occasional pony. I mean, really, where would the world be without us?”

She closed with a reminder of the unique strength this group represents: “You don’t just ‘manage property’. You manage expectations, timelines, personalities, and occasionally, the odd possum in the roof.”

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