Ray White Head of Marketing Lisa Pennell said the Hide & Seek campaign was timed perfectly to woo reticent buyers and sellers to act now, to take advantage of the increasingly positive market sentiment.
“We are a great Australia-based real estate company and we want to continue to push the boundaries of what is expected from the real estate industry,” Ms Pennell said.
“Last year we created a buzz in the industry with our Great campaign, so this new driver was the natural extension for the current market.
“We understand that there’s been a lot of nervousness in the market over the last 18 months but since the Federal Election and two successive rate cuts the market has shifted a gear. You can feel it in the air - our auction clearance rates are at two-year highs.
“Particularly across the eastern seaboard, potential vendors need to know that now is a great time to list, as the buyers are back and looking for new stock.
“Hide & Seek is an opportunity for us to address any lingering uncertainty and create a positive, fun, cheeky campaign that appeals to all our customers.
“The message is, whether you are counting down to buying or selling, we’re here when you decide to come out and play.”
Ray White’s been in the game for more than 117 years, so the group can help buyers, renters, investors or sellers at whatever stage they are in on the property ladder.
Ray White is the biggest and most geographically and socio-economically widespread real estate group. It’s proudly owned and led by the fourth generation White family.
As a big brand, Ray White is characterised as being passionate, progressive, clever, stylish and humble.
“We have never been comfortable bragging about our size and scale. We have never sought to get bigger for the sake of it but our customers benefit from our size and our reach and our shared database,” Ms Pennell said.
“And we reckon that’s pretty great.”
High res images here
YouTube link here
Go to www.raywhite.com/hide-and-seek/ | 
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