Ray White brings the whole team as 2026 AFL season begins

As the group dipped its toes in 2024 with LED signage at the MCG to excellent results and feedback from the group, its regional hubs went full pelt with sponsorship in 2025.

Now, the various state teams respectively partner with the Sydney Swans, the Collingwood Magpies, the Brisbane Lions, and the Port Adelaide Power (Ray White South Australia has been sponsoring Port Adelaide Football Club since 2017). Bespoke ground signage and hospitality agreements are also in place with the Adelaide Crows, Fremantle Dockers, West Coast Eagles, and the MCG.

Ray White is also proud to partner with the AFLW teams from the Sydney Swans, Collingwood Magpies, Brisbane Lions and the Power Adelaide Power, as well as the Queensland Firebirds netball team, whose seasons start later this year.

This approach to AFL partnerships comes off the back of a huge buy-in from Ray White members who see the investment as an opportunity for visibility across a dominant in-person and TV market, as well as the chance for leadership and growth learning from high-performance partners.

In 2025, Ray White New South Wales | ACT utilised its partnership with the Swans as the cornerstone for its Next Leaders program, with the new Swans facility providing the backdrop for interactive learning sessions from Swans leaders.

“Our partnership with the Sydney Swans elevated our Next Leaders program in every sense,” said Natasha Borgatti, Head of Operations for Ray White New South Wales | ACT.

“Their philosophy of ‘Club. Team. Self.’ aligns beautifully with our own family values. We’re a performance business, but at our core is a commitment to people, culture and helping others do their life’s best work.”

In Queensland, the partnership with the Brisbane Lions couldn’t have come at a more fortuitous time, as the team achieved its second premiership in a row.

“Our return on investment in Queensland was 8.8 times our initial spend in media value alone,” said Todd Alexander, Head of Marketing for the Ray White Group.

“Despite the smaller audience compared to NRL in Queensland, we’re seeing huge numbers and media value,” Mr Alexander continued.

“We want to use this momentum in the lead up to the 2032 Olympics, solidifying Ray White’s presence in the Queensland marketplace as a strong real estate partner, invested in Queensland sport.”