Never let a good crisis go to waste

We are in unprecedented times. The world in which we operate has suddenly and dramatically changed. There has been fear, angst, uncertainty and trepidation about what lies ahead. However, as we begin adapting to our ‘new normal’ there is an abundance of opportunity out there - are we poised to capitalise on it?

Reflecting on the last few weeks and what we’ve achieved in such a short period of time is quite humbling. All across our network we have innovated, adapted and overcome some unique challenges never before seen or experienced in our industry.

Brian White often says, “Ray White sails best in light winds” and at times like this, these words are more evident than ever. Our ability to create ‘the new normal’ by developing structures, systems, processes and procedures in such a speedy manner must surely leave our competitors in awe.

There’s another fitting quote that springs to mind during these times.

“Never let a good crisis go to waste".

It’s a quote that I first heard from Stephen Nell, Managing Director of Ray White Rural. However, it turns out that Winston Churchill is attributed to its origin sometime towards the end of the second world war during the Yalta conference as the allies met to discuss the post-war reorganisation of Germany and Europe.

Churchill understood that despite all the chaos and uncertainty that was (and had been) taking place, there was an opportunity to capitalise by developing strategic partnerships and relationships to strengthen his position.

I’m of the belief that we have this same opportunity, right here, right now.

There’s never been a better opportunity to recruit.

Everyone in our industry has been dealt the same cards, however, everybody is not in the same boat. Remember, Ray White sails best in light winds. Now is our opportunity to connect with potential recruits and have conversations that demonstrate our competitive advantage.

There will be a large number of skilled industry professionals that will be hurting during these times because either a) they don’t have the systems or processes to support them during these difficult times, or b) they are working for leaders who are not displaying the leadership qualities to support and drive them to success in these times.

As we adapt to the new normal, I’d implore all our business leaders to think about recruitment. Think about these times as a growth opportunity.

There are a number of small and easy things we could be doing right now in this space. If you’d like to discuss a recruitment strategy for your business, recruitment tools, tips and tricks or just to have a general discussion around how to recruit, please reach out to me directly on either 0412 752 937 or spower@raywhite.com.