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Research from Roy Morgan shows that the Gold Coast, and Queensland in general, is the number spot for families to holiday for a few nights, although this doesn't hold true for all demographics.
The glorious beaches and endless days of sunshine that Queensland and the Gold Coast are known for are not lost on Australians. According to Roy Morgan research from April this year, 9 per cent of Australians would like to holiday for three or more nights on the Gold Coast.
It's not the only hot Queensland destination though,as Jane Ianniello, international director of tourism, travel and leisure at Roy Morgan said:
"Queensland boasts half of Australia's Top 10 preferred long-holiday destinations, hardly surprising when we consider all it has to offer holiday visitors: reliably warm weather; stunning beach destinations; world-famous coral reef; and ancient rainforests."
This is backed up by more recent research by Roy Morgan. Released in September 2014, this latest research shows that 34.6 per cent of Australian beach holiday-makers would choose Queensland as their destination of choice.
However, it seems that younger professionals and families are more likely to soak up the sun and sand than the some of the previous generation. In a November release, Roy Morgan showed that those over 55 years old were 42 per cent less likely to holiday for three or more nights in the Gold Coast
Tourists to neighbours
The Gold Coast is not only a haven for tourists, but also local residents who get to enjoy the calm, sunny weather all year round, as well as the stunning property market. According to Real Estate Institute of Queensland acting CEO Antonia Mercorella, real estate in the Gold Coast performed admirably in the June 2014 quarter. The median house price rose 3 per cent, and the number of townhouses and units that sold increased 10 per cent.
In fact, it seems there is a very credible tie between the booming tourism market and the equally well-performing property market.
"In the past few months we have witnessed a significant rise in buyers from interstate or overseas," said Ray White Surfers Paradise CEO Andrew Bell in a 6 November article in the Property Observer.
A whopping 163 sales over the September quarter were made to offshore and interstate buyers - 49 per cent of the agency's total sales volume. This is up from 35 per cent in the previous quarter, according to the Property Observer.
The relative affordability of real estate on the Gold Coast makes it a no-brainer for those freeing up equity in the larger markets of Sydney and Melbourne, looking for a great quality of life and financial freedom.
