Burwood East family delight smashes $1M at online auction

RAY White Mount Waverley has defied the recent doom and gloom predictions as their first ever online auction proved successful with the $1,012,000 sale of 21 Lindisfarne Drive.

The delightful family home in the Melbourne suburb of Burwood East attracted six registered bidders, four of whom competed, as the hammer fell over the reserve price.

Ray White Mount Waverley Managing Director Courtney Matthews (pictured above), who called the auction, said the best way of selling property right now was under the hammer.

“It’s a little bit different and the interaction isn’t quite what it would be with an on-site auction but the method of sale itself is as rock-solid as ever,” Mr Matthews said.

“Given the climate we’re in - there’s no doubt it's still the best way to produce a competitive environment - and to deliver an unconditional sale for our vendors.

“All of our agents take it upon themselves to ensure bidders and buyers are comfortable with the ‘new normal’ way of selling via an online auction and it worked particularly well here.

“There are always going to be buyers who are savvy about property and what we’re seeing is only the really genuinely interested buyers are coming through for private inspections.

“This was our first ever online auction and we’re going to continue to push this as the way to sell property because the key is to generate an unconditional transaction.”

Ray White Mount Waverley Area Manager Jay Warnak, who managed the campaign and was born and bred in Burwood East, said the story of the deal was just as great as the over the reserve sale.

“Because our vendors were of the older generation, we really took the time to sit down with them and their family to take them through how the platform worked,” Mr Warnak said.

“We got them accustomed to how it would look on the night and even set them up as if they were a bidder so they knew how the platform worked inside and out.

“They had lived at 21 Lindisfarne Drive (pictured above) for more than 50 years and were one of the first people to ever live on this road, having built their home in 1967.

“Any auction campaign that generates six registered bidders would make you happy and the eventual first-time buyer actually only viewed the property on Monday.

“We wanted to keep the auction environment as normal as possible so we ensured all six bidders were not only online, but on the phone to our agents, to keep the momentum flowing.”