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The Gold Coast now has a higher median unit price than Sydney, an extraordinary milestone for a market once seen as an affordable coastal alternative.

While Sydney remains Australia’s most expensive city for houses, new data show that Gold Coast unit prices have edged higher, with a median of $956,000 compared to Sydney’s $927,000. The recent surge in apartment values shows just how strong demand has become in south-east Queensland.

Gold Coast house and unit prices are climbing again after briefly slowing mid-year, driven by population growth, easing rates, and a persistent shortage of new homes. Three rate cuts so far this year have provided a meaningful boost to borrowing capacity, and markets are now pricing in a possible fourth in November.

Migration continues to be a major factor. The region is attracting new residents from across Australia and overseas, drawn by lifestyle, climate, and improving infrastructure. Population growth in the Gold Coast and broader southeast Queensland remains among the fastest in the country, yet new housing supply is failing to keep pace.

The last time we saw enough homes built in Australia was in 2007, and the backlog has only grown since. Construction timelines have lengthened, costs remain elevated, and the number of completions continues to fall.

The city’s transformation over the past five years has been remarkable. Luxury development along the coastline is driving much of the price growth, with the strongest results recorded in premium beachfront precincts.

Neoval data shows that Main Beach now leads the city, with a median unit price of $1.73 million following a $880,000 rise over the past decade. Close behind are Burleigh Heads and Palm Beach, where median unit prices have climbed by $760,000 and $740,000 respectively. Currumbin-Tugun has also surged, with prices up 134 per cent over the decade and $740,000 in dollar terms.

These results underline how the Gold Coast’s prestige markets have powered its growth cycle. Suburbs including Miami, Coolangatta, Mermaid Waters, and Paradise Point have all recorded gains of between $670,000 and $700,000 since 2015, confirming the broad strength across the city’s prime coastal corridor.

Demand is being led by downsizers and interstate buyers from Sydney and Melbourne who are willing to pay premium prices for waterfront living. Developers have responded with a wave of high-end apartment projects offering resort-style amenities and large floorplates, a product now synonymous with the modern Gold Coast skyline.

At the same time, it has become increasingly difficult to build affordably. While construction costs are starting to moderate nationally, they remain high in Queensland, limiting the viability of lower-priced developments. This means new stock under $750,000 is now almost impossible to deliver without significant incentives or planning flexibility.

Investor lending in Queensland has now reached record levels, with the Gold Coast one of the key beneficiaries. Rising rents and tight vacancy rates continue to attract investors seeking both income and capital growth potential.

First home buyer activity is also increasing, supported by government grants and softer borrowing costs. A growing number of these buyers are turning to the city’s apartment market, where smaller holiday units are being converted into permanent homes. Many of these properties, once short-term rentals or investor stock, are now occupied by first-time owners taking advantage of relative affordability compared to detached houses.This shift has changed the character of parts of the coastline. Areas once dominated by short-stay accommodation now have a more permanent residential feel, adding new depth to the market while tightening the supply of holiday rentals.

The key constraint for the Gold Coast remains supply. Despite strong demand and a robust development pipeline on paper, the number of completed dwellings continues to fall short of what is needed to house a rapidly growing population.

High construction costs, limited land availability, and stretched delivery timelines will continue to hold back new projects. Even with further rate relief, it is unlikely that supply will accelerate quickly enough to ease pressure on prices in the short term.

The Gold Coast’s median unit price now leads the nation, and that position is unlikely to shift soon. Price growth may moderate as more projects are completed, but without a substantial lift in new construction, the imbalance between demand and supply will remain the defining feature of the market through 2026.

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