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How does your usual day look?
As a morning person, I get up at 5am and start with giving my newborn baby boy Bailey a bottle and a kiss! I'll grab a coffee at my favourite coffee shop, head to the gym for an hour then to the office by about 7.15am.
I usually check my emails at the gym so when I hit the office, I can prioritise which emails I attend first. As I am most focused in the mornings, I use this time to work on my administrative tasks such as scheduling appointments, preparing for appointments, prospecting, updating my premium clients, catching up with my sellers and reviewing my contract dates and upcoming conditions. The remainder of my day is typically spent with prospective tenants, buyers, sellers and other client liaisons.
How did you start your career in commercial real estate?
I first started my real estate career when I was 17! I was an assistant receptionist and terrified to answer the phone. Shortly after, I was promoted to assistant property manager and at the age of 20 was managing 150 properties unassisted.
I knew early in my real estate life I wanted to progress to commercial. I just needed to wait until I had gained a few more years of experience before tackling the sector.
I am analytically minded and have always had a big interest in commercial assets and enjoy dealing with business-minded landlords and sellers. Commercial felt like the most natural step to me early on and gaining my weekends back to play football and spend more time with family was a huge added bonus.
What do you enjoy most about being at Ray White Commercial? What makes Ray White Commercial different?
I’ve really enjoyed growing along with Ray White Commercial WA. When I first joined the team, there were only a handful of staff members in a small office working extremely hard and achieving some big goals.
As much as Ray White Commercial WA is aiming (and is very nearly there) to become a top tier agency, we’re still in between enough where our client relationships are extremely important and personal, but our national and international reach is there to compete with larger parties.
The Ray White group is always looking at new technology and how to stay ahead of the curve. The systems are amazing and Ray White has always provided me with the tools to assist in becoming an elite performer.
What are your go-to property marketing methods that you present to your clients?
- Realcommercial.com
- Commercialrealestate.com
- Photography inc. drone
- Print advertising including The West Australian & the AFR
- eDM’s (Ray White Commercial WA and nationally)
- Signage
Tell me about a unique success story?
One of my current listings was under contract three times, which ended up becoming a three year journey. Whilst the listing is still not unconditional, it taught me the importance of client relationships to ensure the best interests of my clients is my number one priority and not allowing setbacks to affect the end goal. This story could have rapidly turned into a failure and I could have lost the client and the listing however keeping the client informed and the lines of communication open helped keep my client resilient.
Do you auction?
In the current market, expression of interest campaigns is just as powerful due to the buyer’s flexible buying conditions and I believe it achieves the same outcome as it forces the buyers into a competitive arena so they approach the transaction with the best foot forward. The weekly reporting to the seller also ensures they don’t feel like they have left anything on the table and the campaign has been handled appropriately.
What’s the one thing you know now, that you wish you knew when you first started out?
The most interesting piece of advice was “If you follow property and the market like you do footy and make property your new game, you will succeed”.
But the best and most true advice was “Real estate is not a 9 to 5, be prepared for it to become your lifestyle, and start every day zero”. The sooner you can wrap your head around this, the quicker you will become successful.
What is your outlook for the Perth market over the next 12 months?
Whilst pricing won’t improve for a number of years, it will stay stable. There will be an increase in enquiries and transactions (which we are already seeing). We are certainly still in a buyer’s market and will continue to be in one until the oversupply ends.
