Suburb spotlight on: Hawthorn, VIC

Who’s got top market share?

Hawthorn is an authentic heritage suburb of Melbourne. Old money charm mixes with more modern apartments giving it a quintessentially Melbourne vibe. Its tree-lined streets are only a quick 20-minute commute into the city, and it boasts some of the most popular schools in the area. The mix of housing represents the diverse Hawthorn population, with student hangouts sitting next to excellent dining options. An experienced, ambitious new sales office would do well in this area.

Let’s look at the market share in the area. Jellis Craig Hawthorn has the highest market share at 16%, followed by Marshall White – Boroondara also at 12%. Marshall White – Stonnington rounds out the top three with 10%.

According to CoreLogic data, the median house price in Hawthorn is $2.2 million, and the most popular property is a three-bedroom house. The average rental rate is currently $705 per week with 52% of people living in a rental property. Single people comprise almost 63% of the population, with an average age of 20-39.

With all the charm and diversity you would expect from an old Melbourne suburb, Hawthorn is a lucrative area and an excellent option for an ambitious sales office. Is it the right time to open a Ray White office here? If it’s of interest to you, we can help you build a competitive business. Talk to us today.

Andrew McCulloch | +614 7903 9440