Stylish leadership change in South Brisbane

THERE’s a changing of the guard at Ray White South Brisbane as one of the coolest men in the Brisbane real estate scene Luke Croft takes the reins at one of the river city’s most established agencies.
After 25 years at Ray White South Brisbane Dean Yesberg will now concentrate his energies at his other inner city business, Ray White Brisbane CBD Residential, as Mr Croft takes over.
Ray White Queensland CEO Tony Warland said it was such a wonderful endorsement of Dean Yesberg’s leadership to now see Luke Croft take on the leader’s role in South Brisbane.
“Luke is an Alan White elite member of our Ray White Group in our top two per cent.”
A panel beater by trade, Mr Croft has spent 14 years in the real estate industry but he famously loves restoring classic and exotic cars.
His love of classic cars stemmed from his dad and mentor Ron Croft, an international Qantas pilot, who he was very close to before his passing 18 months ago.
“Yes, Dad was a rev-head and he passed his love of cars on to me.”
Mr Croft’s first business was a custom panel shop called Croft’s Body Works in the Redlands, which he owned until the move into real estate.
“I went straight from working on cars to wearing a suit and tie in real estate and have loved every moment of the last 14 years,” Mr Croft said.
“Older style apartments are like buying a classic car, they have a real point of difference and they are usually of larger proportions and have views that cannot be built out as they have character homes in front of them which cannot be removed,” he said.
A Highgate Hill local he says the community vibe is strong in South Brisbane.
“I have lived in Teneriffe, New Farm, Fortitude Valley and Hawthorne but the Highgate Hill and the West End community is so very friendly and not pretentious,” he said.
“This area has always had such a great community spirit with street parties. It’s relaxed and you don’t have to get dressed up to go down the road and have a coffee.”
Mr Croft said there had been such huge growth in Highgate Hill and West End which is attributed to its location, and proximity to the city.
“Brisbane State High School is a very attractive school for many families to buy into its catchment. The suburbs in 4101 are a win:win for many buyers as you get to send your kids to a great school and you are also buying into one of Brisbane’s best growth suburbs.
“It’s a good vibe, and it’s friendly. It’s hard to believe you are only 2kms from the city when you are in Highgate Hill. It’s so quiet.”
Highgate Hill is famous for the first high rise apartment block in Brisbane, called Torbreck. These heritage-listed units at 182 Dornoch Terrace were designed and built 1957 – 1960.
The project acquired the name Torbreck to recognise a small, gabled timber cottage that previously occupied the site..
“I’ve sold more than 90 apartments in Torbreck over 10 years. I’m the main selling agent there and I know everyone by their first name, and many owners have moved a few times within the building,” Mr Croft said.
“There’s at least 20 architects that I know in the building. They love mid-century building, it is certainly very fashionable. People love retro cars, clothes and architecture. I love Torbreck, it’s got such great history and some of the stories I have heard, if only the walls could talk.”