Ray White upgrades all offices to go mobile
THE powerhouse Ray White Group has now upgraded its 1000-strong office website network with a cutting edge technology platform and a mobile-first design.
The group invests over $30 million annually on its technology and marketing platforms to create the best possible environment for its growing network.
Every Ray White office website is now built and optimised specifically for mobile devices, to meet the constantly growing demand for information and service outside the traditional world of desktop computers and business hours.
Ray White chief technology officer Matt Gay said the new platform, developed in-house by a dedicated team, was rolled out gradually as the design was tested and refined in direct partnership with leading franchisees.
“This is the kind of project that can only be successfully executed by an internal team, where we can take the time required to experiment and optimise,” he said.
“We’ve seen a consistent 20 per cent improvement across our key engagement metrics. This initial result, plus the powerful new tech platform we now have in place, is a great starting point for the various content, data and customer service features on our roadmap.”
Ray White national technology manager Jason Alford said 73 per cent of the traffic to our sites is now from mobile devices, compared to 27 per cent on desktops at certain times in a client’s property journey.
“Our websites are now completely optimised for mobile, and in fact our sites look better on a mobile device than a desktop now,” Mr Alford said.
“We are intent on compressing the transaction and eliminating friction points for our clients, while amplifying our agents.
“We are leading the pack by a country mile because of our ambition 5 years ago to invest in the One System, which is an integrated real estate technology platform built for agents on the go.
“One System is the lifeblood of our office network, helping principals and agents to list and sell more property in a digital age.
“Right now any member of our group can have an instant and seamless connection with anyone across various countries and time zones.
“This is One System at play. Ray White has an clear determination around constant innovation.
“Speed is not the key for us, its constant innovation.”
One System was built for the Ray White network and its members by experienced real estate professionals who have deep technology backgrounds.
Ray White uses a variety of partners and in-house developed marketing, data and productivity tools layered over a foundation of leading applications that include Google G-Suite for email and collaboration, MyDesktop for contacts, pipeline and listings, and PriceFinder for property data and sales analytics. Plus a range of other fit for purpose applications.
The group understands that its agents want simple systems that work wherever they are, and OneSystem is cloud based and mobile ready.
Ray White media manager
0413 842 112