Property Industry Set to Wipeout Dementia
Senior executives from Sydney’s property industry have joined forces in an effort to Wipeout Dementia with a surfing contest to be held on Friday, 25 November at iconic Bondi Beach.
This will be the fourth event run by the Centre for Healthy Brain Ageing (CHeBA), UNSW which raises funds for The Dementia Momentum initiative and aims to increase awareness about the modifiable risk factors of Alzheimer’s disease and other dementias. 1978 World Surfing Champion, Wayne ‘Rabbit’ Bartholomew will compete in the event in his Ambassador role for the cause.
Spokesman for The Dementia Momentum and fellow Wipeout Dementia Ambassador, Richard Grellman AM (who is Chairman of IPH Limited, AMP Foundation and the former Chairman of the Association of Surfing Professionals (International) Limited) said the dementia epidemic poses a massive health and socioeconomic challenge to Australia.
“We need more resources directed to researching prevention and early intervention of Alzheimer’s disease and other dementias and I congratulate the property industry for their efforts to help expedite research results,” said Mr Grellman.
“Projections are indicating the requirement for 500 new nursing home beds for people with dementia – every month for the next 40 years. Clearly the need for advancing dementia research is critical and that requires significant funds,” he said.
The November fundraising event was coordinated by Director of property development company Avenor, Peter Clemesha, who was inspired by previous events and saw an opportunity for his industry to assist.
“I’m thrilled to see the property industry get behind Wipeout Dementia,” said Mr Clemesha. “Many of us have witnessed the devastating impact of dementia and it’s a privilege to support research while promoting the benefits of physical activity for brain health.”
Surfers in the inaugural property industry event include CEO of State Property, Brett Newman; Group Director of Ray White, Dan White, Ray White Commercial Managing Director, Jeff Moxham and Director of Bates Smart, Philip Vivian.
Morgans Financial and Kennards Hire are major sponsors for this event for the second time running. Each will have a representative surfing in the event, Executive Director at Morgans, Mark Gross, and founder of Kennards Hire, Andy Kennard.
Mr Gross said it was a privilege to be involved in the event. “The research and development work undertaken by CHeBA can help dramatically to reduce future suffering,” he said. “Morgans is delighted to be able to sponsor this campaign, allowing all funds raised to go directly to research,” he said.
Wipeout Dementia is in honour of Richard’s wife Suellen who has advanced young onset Alzheimer’s disease and now requires full time high level care and attention at age 66.
CHeBA Co-Director and specialist physician to Suellen, Henry Brodaty, said physical exercise has positive and protective effects on brain function, not only reducing risk factors but increasing neuroplasticity.
“With the recent announcement that dementia has overtaken heart disease as the leading cause of death in England and Wales, it is critical that research funding for this area increases,” said Professor Brodaty.
Richard Grellman confirmed that the goal is to raise $75,000 to advance the large-scale, “big data” research being conducted at CHeBA.
Morgans and Kennards Hire are the major sponsors for Wipeout Dementia November 2016.
Ray White Commercial and Colliers International are secondary sponsors.
Hurley and The Bucket List have provided in-kind support.
To sponsor one of the Wipeout Dementia participants go to: https://cheba2.everydayhero.com/au/wipeout-dementia-property-industry
For more information about the Centre for Healthy Brain Ageing (CHeBA), visit www.cheba.unsw.edu.au