The Business of Spring Selling
There’s a definite art to selling property, especially during spring, when buyers are competing with cash to find their dream property. To make it easier for sellers, we asked some of our Elite agents what they recommend you do before you sell, during the campaign and in the post-sale wash up.
“I’d suggest choosing an agent as the very first step,” says Ron Bauer, Principal of Ray White Unlimited Bondi Beach. “Give that agent a signed agreement so you get commitment and a true opinion as to what the property needs, to look its absolute best.”
“An agent probably has a stylist they work with, so bring them in,” recommends Shaun Stoker, Director of Ray White Erskineville, Alexandria and Surry Hills. “Take a step back and look at your home through buyers’ eyes. Presentation is the key to widening the marketability of the home,” suggests David Walker, Director of Ray White Wahroonga and Turramurra.
Ron believes presentation should be prioritised over renovation. “People love to renovate their way and take advantage of some latent potential,” he says. “This is a draw-card, so don’t take that away from buyers.”
Peter Torok, a Sales Consultant from Ray White Blackheath agrees. “You want a potential buyer to imagine themselves living in the home,” says Peter.
And don’t forget to declutter. “Decluttering gives buyers a better sense of how their own furniture could fit into place, as well as gives us a better chance to take beautiful photos which draws buyers in,” says David.
Be strategic by displaying your property in the best light. “Nominate open times which are best for the sunlight to come through,” Shaun says.
“Speak to your agent about set inspection times, which will minimise random inspections and ensure you have time to have the home beautifully presented,” Peter says. “Avoid cooking if possible, as lingering smells can upset potential clients. Soft music and candles can help create an ambient atmosphere.”
“Listen to your agent and take note of any feedback from buyers on both price and presentation,” says Cindy Cash, a Sales Executive at Ray White North Richmond. “If you are realistically priced, you generally will see far more competition that will eventuate in selling for an ‘above market’ price,” David adds.
“It’s important to try and disconnect with the emotions that come naturally with home ownership,” David says. “Stay calm – you may feel a little helpless at times, but a good agent will keep you well informed throughout the campaign so you are in control,” says Ron.
“Post-sale, it’s important to let everyone know when you’re moving, start packing early and pre-book the removalist to make moving day as smooth as possible,” says Cindy. “If you need any help, ask for assistance from Ray White Concierge, a free service for Ray White clients.”
“Keep on top of your solicitor or conveyancer to make sure everything is being done and your home loan discharge is being processed on time,” says David.
Peter recommends maintaining a good relationship with your buyer. “This will help at settlement time in case there are any hiccups, and hopefully ensure a smooth transition,” he says. “You never know when you may need to contact your purchasers, so welcoming them to the street with a card or a bottle of bubbly is always good practice.”
*This article originally appeared in The Listing Magazine.